There are few online business courses out there that I consider a “no brainer” investment. In fact, there is only one: Social Media Manager School

I went through Social Media Manager School back in the Fall of 2013. At the time, I was writing content and managing social media for a company I was working for as part of my job function. What I really wanted to do, however, was branch out on my own and double-down on social media as a career direction.

For some context, a career in social media in 2013 was still a pretty novel concept. There were jobs and opportunities out there, but they were not as prevalent as they are today. Only big corporations were really investing in hiring full time social media managers, and the “gig economy” was not really a thing yet. This made finding client work a little more challenging.

My transition to Social Media Consultant

I knew that in order to make the career leap I was looking for, I had to do a few things:

  • I had to educate myself on how to be an awesome social media manager. I knew the basics, but I knew there was so much more to learn.
  • I had to find great clients (and learn how to find them). I knew as part of this journey, I was looking to be self-employed. I had no interest in getting hired as an employee.
  • And I had to connect with a community of people like me so I didn’t feel so alone. My family has always been supportive, but they have never quite understood social media as a career direction. “You get paid to post to Facebook?” was an annoyingly regular question I was asked. I needed to find a tribe.
Conferences or courses?

At first, I started to look into attending one of the popular social media conferences as a way to get myself up to speed. There were a few compelling events out there, but I was apprehensive. Attending conferences are expensive, and they can be a whirlwind experience. Would I retain all the info I needed? Would I meet the right people? Would there be a ROI?

I was bootstrapping this career change, so I had to be very smart about every dollar I spent in the process.

Then I stumbled upon a free webinar hosted by Phyllis Khare and Andrea Vhal, founders of Social Media Manager School. The topic was how to earn an extra $1000 as a social media manager.

Score!

This was exactly the kind of information I was looking for. I signed up, and during their free training I learned so much about what it took to be a successful social media manager. In addition, I learned high level strategies that would get my {future} clients results.

Social Media Manager School Starter Kit

Less than 1 year until full-time online

Attending this free training led me to enroll in Social Media Manager School.

  • By the end of 2013 I had finished Social Media Manager School and received my certificate of completion.
  • I found clients almost immediately, and by early 2014 was working with beverage brands helping them grow via social media.
  • On April 1, 2014 I launched my first 100% online business called Craft Beverage Jobs. I used the skills I learned in SMMS to grow that company organically. Conversely, I used the exposure I generated marketing Craft Beverage Jobs to attract social media clients.
  • By September of 2014 I was able to leave my full-time job, and I started full-time freelancing online and running my own business.

My online career has evolved a tremendous amount since those “early days”. In fact, I no longer consult on social media, and I sold Craft Beverage Jobs in 2017. If you keep in touch with me here, I love sharing my story as a way to show you what’s possible for you.

Here’s the deal

I talk a lot with people who want to have a successful career online (and some just want to supplement their existing income), but they have no idea how or where to get started.

  • All they know is that they want the freedom that an online job provides (i.e. they want to work from their laptop!)
  • And all they know is that they don’t want to be tied down to a 9-5 job (or possibly even a boss).

If that sounds like you, join Social Media Manager School!

Because becoming a Social Media Manager or Consultant can provide you with the best framework for designing your online business career.

Here’s the framework:

1. Start out as a social media freelancer

(and learn these skills in Social Media Manager School)

Social Media evolves so rapidly, and businesses value having someone knowledgeable be on the front-lines on their behalf. This involves engaging with their audience, gaining them exposure, and keeping them relevant in such a competitive space. Skills needed range from beginner to advanced depending on client needs. Regardless of your skill level, anyone can get started as a freelancer in social media. As soon as you hone in on your core skills and services, define a niche to serve, and create a simple (yet effective website), you can be up and running and offering services.

2. Acquire one client at a time

(and be obsessed about getting them results)

Client work is hard, but can be incredibly rewarding if your objective is aligned with your client’s objective: RESULTS. When you’re hyper focused on getting your clients results, they’ll get results. Then it’s a windfall. They’ll tell their business owning friends about how great you are, resulting in more client referrals for you. Aside from just being smart, the beauty with starting with just one client at a time is that it allows you to transition smoothly. Remember – where there’s a will, there is a way. If you want the laptop life, you probably will have to do double duty for a period of time, and work up towards going full-time online. For reference, once I made the commitment, I was able to transition completely in just about 6 months.

3. Focus on engagement, content, and building community

These are pillars of ANY online business, and working in social media gives you the working experience to learn how to excel with all three pillars.

4. Get paid to learn on the job

Once you have a social media client or two, and once you start learning more about other various online marketing strategies and services (like Facebook ads, email marketing, sales funnels, and launches), offer these services to your existing clients. This is especially true if you’re working with smaller businesses, and even offline businesses. They trust you, they want to grow, and they will be looking to you to be their own personal online marketing “guru”.

Social Media Manager School Starter Kit
Conclusion

Starting off in Social Media is by far the quickest way to start a freelance career online. The learning curve, while harder than in years past, is still the easiest of online marketing paths, and there are A TON of business that need social media support.

If you’re interested in learning more about this lucrative career path, you can download a free Starter Kit – created by Phyllis and Andrea, which contains really valuable information to help you navigate your path forward. Some of the helpful tools in this kit include:

  • 3 Steps to Earning $1000 Extra a Month as a Social Media Manager or Consultant
  • 3 Steps to Finding the Right Clients for Your Business
  • 3 Ways to Bring New Clients in the Door
  • How to Find Your Corner of This Lucrative Market
  • Infographic – Roadmap to Becoming a Well-Paid Social Media Manager
  • Top Tools for Social Media Managers

Social Media Manager School opens for enrollment only twice per year – in January and then in September. Click here to learn more.

Social Media Manager School Starter Kit